SUMMARY:

With the increasing regulation of GDPR procedures companies are finding difficulties in monitoring the consumer habits of their customers. 

“First-party data” is a way of collecting data in which a customer intentionally and proactively shares their information with a brand. It can include preference data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].

PROBLEM:

• Persuading customers to share information with the brand is difficult
• Tools for mass collection, cookies will soon be banned
• Existing solutions are tedious and complicated for the most customers
  

SOLUTION:

• Global network of partner companies to simplify otherwise complicated local methods of organizing data collection through gamification
• We will expand our expertise to a network of companies around the world. With education and certification they will become part of a global gamification network services. By doing so, we provide corporations with an easy one-stop service solution around the world
• Setting up a common Data Privacy Manager and communication messenger application to manage as much territory as possible
• Through our platform and the received data, marketing experts will gather valuable customer insights. This will help with better understanding of consumer behavior and preferences
• Setting up a web3 solution where customers will own their consumer habits data by specific brand or consumer category
• Through such a platform, consumers will make profit from their opinion of the product and have their own motive to produce data on consumer habits or use of a particular brand 
  

• Companies that buy various analytics programs or use data processing services and lack a source of quality and precise data
• SparkPrize data will be a web3 solution for various marketing agencies that lack quality projects and are easy to use at no exorbitant cost
• SparkPrize will offer ready-made solutions for easy implementation of existing gamification modules to digital marketing agencies
  

COMPETITIVE ADVANTAGE:

• Our competitors offer small solutions in individual countries / markets, charging their clients per project from $ 3,000 to $ 1,000 per month
• SparkPrize will offer web3 SaaS solutions that align with crypto-native economic incentives  
  

BUSINESS MODEL:

• Our business model is a hybrid B2B2C
• We will offer customers to earn benefits by participating and thus give everyone the opportunity to enter their answers, ie data, through fun gamification
• Our revenue model will be a combination of SaaS, marketplace listing fees, and a percentage of transaction fees
• In five years we will target revenue of $15M
• We are looking to raise $1.5M in order to build out our team and to build a platform to which country partners will join